Smaller cities in India key to Brio success, Honda Siel Cars
The failure of the Jazz has lead Honda Siel Cars to rethink their strategy for India and this time Honda is choosing to tread carefully. Honda wants their small hatchback, Brio to be a success across the length and breadth of the country and the company thinks small cities hold the key to the success of the Honda Brio.
“We are not exactly focusing on the major metros with Brio,” Honda Siel Cars vice-president Jnaneshwar Sen. “It will cater to urban nucleus families, but will meet specific needs of larger family units in small towns.”
Honda, in India was basically concentrating all their effort and resources at selling their cars in the major metros of the country. Now with the Brio, Honda desires to target customers in smaller towns. Not that smaller cities don’t have the potential. In fact rising cities like Aurangabad and Kolhapur in Maharashtra have seen a tremendous spike in demand for luxury cars including BMW and Mercedes Benz. Other factors that have led Honda to re-think their strategy for the Brio has been the achievement story of the Ford Figo and Hyundai i20.
Ford Figo especially, took the market by storm as it attracted customers away from the latest offerings of Hyundai and Maruti. Honda will like to take on the Ford Figo in 2011 with the Brio which is expected to debut in September at around INR 5 Lakh. The Brio can also be a success given, Honda cost it well if it plans to de-throne the Figo. Nissan Micra is a excellent example of how bad pricing can lead to a total debacle. Honda Siel Cars has also initiated talks with government as well as regional banks to offer structure finance for its cars.
“As we moved to small cities and settlements, we have enrolled these financial institutions including cooperative banks, who have the ability to cater to profiles of potential customers for Brio,” Sen said.
Honda CBR250R Flash Game launched
Honda Motors the arrogance owner of Honda CBR250R is to promote the bike with a Flash game. The game is equipped with music and stunts and will be available in 22 countries at the same time. As we know that the bike is going to start on in the month of April this year and the bike is running on Thailand roads and created a large hype. The company is taking booking orders in India from this month. Honda CBR250R is the most popular bike from Honda that is blessed with advanced safety system ABS. It is the world's second bike in the 250cc which is getting popularity after Kawasaki Ninja 250R in India.
But the Ninja do not have ABS feature. In terms of looks, CBR 250R is inspired from Honda VFR 1200F which is also another wonderful bike of Honda. Honda CBR 250R flash game shows its power, presentation and styling on the road. The bike is loaded with liquid-cooled, 4-stroke, DOHC, 4 valve, single cylinder, 250cc engine. It also possesses fuel injection system (PGM-Fi type). With this engine and ABS technology, the bike has upper hand to Ninja 250R, Bajaj Pulsar 220 and Hero Honda Karizma which are sitting at the top of the Indian two-wheeler market.
The bike is ready to touch Indian roads within few weeks because the company is taking orders since January 1st, 2011; it's minimum booking price is Rs. 5000. The bike is available in two variants such as ABS and Non-ABS while the bike is available in three two-tone corpse colours combos like – Sword Silver Metallic & Accurate Silver Metallic, Candy Ruby Red & Accurate Silver Metallic, and Asteroid Black Metallic & Accurate Silver Metallic.
Honda targets 5 million vehicles sale in 5 years
After separation of India's numero uno two-wheeler company Hero and Honda, Honda Motors want to grab the Indian motorcycle market larger than what it has now. The company has decided to sale 5 million two wheelers in short time of 5 years. HMSI is the 100 percent subsidiary of Honda Motors Japan which is doing well in the market and ready to hold the target. To achieve the target, the company is attracting buyers with it's new launches that includes Honda CBR250R and Honda CB Twister.
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According to some information, HMSI is aiming to triple the sales within 5 years; at present, it has total production capacity of 1.55 million vehicles per year. The company is reported to set up its second facility in Rajasthan and after its production capacity might be 2.2 million per annum; the production in the facility to start from second half of 2011.
On the other hand, Honda Motorcycle & Scooter India Pvt. Ltd is planing to set its third production plant in the state of Andhra Pradesh to get the 5 million vehicles per annum target within 5 years. It is expected that this facility will be opened by the end of this year. According to the officials, the company to invest Rs. 10 million in the market to increase its production in the this short time. It is also planning to produce 250cc bikes in Indian facilities. Moreover, the company is working to spread its dealership network in Indian rural and town areas along with small cities.
Honda Bikes Sales up By 20% in December 2010
HMSI, the countries number 4th two wheeler giant added 20% sales growth in at 140642 units in the month of December 2010 as compared to same month of year 2010. After separation between Hero-Honda, HMSI is reporting good growth in the sales figures. Honda Motorcycle & Scooter India is 100% subsidiary of Japan based Honda Motors and ready to grab the Indian 2 wheeler market with its latest and most advanced technology loaded vehicles. The company is selling bikes and scooters in India and at the same time exporting vehicles to other countries. The company sold 53821 units of bikes and 76263 units of scooters in the domestic market while 10558 units has been exported to other countries in the month of the December 2010.
Honda Motorcycle & Scooter India is doing well in Indian market and want to get good position so it is planning to launch new bikes and scooters. The Honda is getting booking orders for Honda CBR 250R which is the first Antilock Braking System loaded entry-level sports bike in India. On the other hand, Honda's bikes are continuously earning bike of year awards such as Honda CB Twister won the award of 2010 bike of the year; before it Honda CBF Stunner was the bike of year 2009. The Honda Activa is seating on the top of the scooters sales which always be in waiting period. It is expected that after the split between Hero and Honda, HMSI might lead the Indian 2 wheeler market with its low-cost model that is believed to come here very soon.
Now Book Honda CBR 250R at just Rs 5000
The booking for Honda CBR 250 has started by the company from first of January 2010. The bike is available in 2 variants such as Antilock Braking System and non-ABS. The booking price for the both the models were decided Rs. 15000 and Rs. 18000 respectively. Now the buyer can book Honda CBR250R Antilock Braking System and Honda CBR250R non-ABS with booking price of Rs. 5000, each.
Honda CBR250R is the most awaited bike in India and will be available in the month of April this year. As mentioned, the bike will be available in 2 variants and both variants of the bike will be available in three vibrating shades such as Candy Ruby Red-Accurate Silver Metallic, Sword Silver Metallic-Accurate Silver Metallic and Asteroid Black Metallic-Accurate Silver Metallic. Honda CBR250R is the 1st entry-level light weight sports bike which comes loaded with advanced braking system ABS in the segment while Kawasaki Ninja 250R, which is the first popular 250cc bike in India, does'nt have this advanced system. So it is the major competitor of Ninja 250R in terms of price and features. Honda's CBR series is very rich and big that includes other variant like Honda CBR 1000RR and Honda CBR 1000RR fireblade while after the launch this 250cc bike a 150cc bike might be launched in the end of this year.
Honda To Sell Used Bikes
Honda’s two-wheeler division is planning to setup pre-owned business of its own in the country. The company has started a trial revision at select dealerships in Bangalore, Mumbai and Ahmedabad. These pre-owned dealerships will be setup separately from its existing dealerships and will challenge Hero Honda Sure (Hero Honda’s used two-wheeler business).
Other most popular Honda bikes are: Active, Active Deluxe, CB Shine and CB Twister. However Hero Honda Sure deals with exchange of old vehicle with a new Hero Honda bike, whereas Honda will deal directly with the sale and purchase of Honda motorcycles and scooters with customers. There will be no compulsion of exchange involved in the process.
Honda Indias sales jump 26.38 percent during Dec 2010
Honda Siel Cars India Ltd (HSCIL), the Indian unit of Japanese auto giant Honda, reported a 26.38 % growth in its sales in December 2010. The company sold a total of 5,135 vehicles of its cars during this month as compared to 4,063 vehicles sold in the same month last year. As per the data released by the company, its December sales were 4,380 vehicles of its best selling sedan Honda City, 269 vehicles of premium hatchback Jazz, 275 of premium sedan Civic and 26 vehicles of Honda CR-V.
Meanwhile, the company is working on its plans to launch its first ever small car – Honda Brio – in the Indian market in the last quarter of year 2011. The Brio model is expected to be placed in the price segment of sub Rs 5 lakh where it will be competing with the likes of Maruti Swift, Fiat Punto, Ford Figo, Volkswagen Polo, Nissan Micra and Chevrolet Beat.
At present, HSCIL’s sells five car models in the Indian market that comprises of hatchback Honda Jazz, entry level sedan Honda City, premium sedan Honda Civic, luxury sedan Honda Accord and luxury sports utility vehicle (SUV) Honda CR-V.
Honda to launch facelifted Accord Next Month
Honda India is gearing to launch the facelifted Accord in India. The new Accord is expected to be introduced in February and will get a modified nose and revamped interiors. The new Honda Accord is already on sale in US. The features include a new styled front grill, bumper and rear deck lid along with a new wheel design.
On the interiors, there some mirror changes to the instruments controls. The Accord will come with the same 2400cc and 3600cc litre petrol engines. We have been also told that Honda may introduce a diesel variant of the Accord. The diesel variant will help the company gain more share in the already competitive market.
American Honda has notified 2.2 million customers
It sounds bad, but perhaps it’s not as bad as it could have been: American Honda has notified 2.2 million customers that a catalog including e-mail addresses, VINs and 
login information has been stolen by unknown hackers. Company officials say the list didn’t include Social Security numbers, birthdates, bank information or other information that would leave people vulnerable to identity theft. The Columbus, Ohio, Dispatch reported that the list belonged to an outside vendor who was using it to send “welcome” e-mail messages to clients with OwnerLink or MyAcura accounts. Reportedly, 2.7 million Acura owners were on a separate list that was also stolen, but that one had only e-mail addresses on it. American Honda contacted its customers to say sorry and remind them about the possibility that fake e-mail could come to them asking for private information. Owners can get more information on this FAQ page.
Honda CBR 250R price range Rs. 1.5 to 1.8 lakh
Honda Motorcycle and Scooter India has announced the bookings of Honda CBR 250R and it will start from January 1st, 2010. The bike will be available in two variants such as ABS and non-ABS; the former might be priced at Rs 1.8 lakh and the latter will have a price tag of Rs 1.5 lakh. The bike will be loaded with ABS and CBS (a front and rear wheel interlocking braking system) that make it different and advanced than other same segment bikes in India. The Kawasaki Ninja 250r is the direct competitor of the bike that does not have ABS. Honda CBR 250R has already been launched in overseas market such as Thailand and is getting good response from that market.
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Honda is now planning to launch this flagship bike in international stage like America, UK and North American countries before in India. Honda CBR 250R is ready to foray in India with its powerful engine and mind blowing sporty look. The bike is equipped with liquid-cooled 250cc 4-stroke 4-valve single-cylinder DOHC engine that provides superb performance. It is also fuel efficient in the segment, it comes loaded with fuel injection system (PGM-FI) with this a 02 sanser has also been added in it. Both the variants of the Honda CBR250R are having same sepc, features, etc. but ABS draws a strong line between them. The ABS variant of the bike will be available at around Rs. 1.8 lakh and Non-ABS has price tag of Rs. 1.5 lakh at Ex-showroom.