Auto BHP Auto Industry Updates and Reviews

4Mar/110

Engine Engineering to Fix the Flaws of Mahindra Stallio

India’s biggest utility manufacturer M&M, enter the motorcycle class with the unleash of Stallio 110cc bike. However the Mahindra which sales the motorbike under Mahindra 2 Wheelers trade, has been struggling to improve its sales ever from the times the bikes unleash in October 2010. The bike's production was stopped when Mahindra faced some defective clutch & gear parts flaws in Feb. Hence, nowadays Mahindra bikes are urging help of Italian style services company Engines engineering to sort out the flaws. Stallio sold forty-six units in the Feb this year. Engines engineering is performing the job straightly with in house Research & Development experts to modify the motorbike that will be reunviled soon.

"While it was a little issue, we had to be mind-ful of the consumer. We took holistic view of supply chain, technology managers, frontage end & came up with remedial solution. We had to minimize the changeability through modifying certain components," alleged Anoop Mathur, president, Mahindra 2 Wheelers. 'Rather than flood the organization, we have planned to cut-down the production of motorcycle Engines Engineering & the interior R & D team helped rectify issue." Mahindra bikes arranging to re-connect alongwith consumer to improve market share. 'We've done trial runs on Mahindra Stallio after rectification & are working on different style of communication," Mathur alleged.

31Jan/110

Dropping Sales of Mahindra Stallio

Mahindra had high belief from its bread and butter motorcycle, the Stallio but even Aamir Khan can do nothing about it after charging rupees fourteen crore endorsement fees. The 110cc entry level dirt bike saw a dispatch of just 260 vehicles from Mahindra to its 250 dealers, at an average of one unit per dealer. The sales of the Mahindra Stallio have been dropping more rapidly then you can blink. The company dispatched 2664 vehicles in October and sold 1706 vehicles in November.


The reason for this poor show is obvious, recognized competitors. Mahindra Stallio has a base price of Rs. 41,199/- (ex-showroom, Mumbai), but consumers prefer to choose for either the Hero Honda Splendor, Bajaj Discover or Honda CB Twister which cost more. Mahindra CB Twister costs Rs. 5000 more than the Stallio and Honda manages to sell 15000 vehicles a month, commanding a two month wait. However Mahindra says that they are facing capacity crunch due to rough supply and blame the same for the dwindling sales. But to give the Stallio the much needed force, it will soon feature with a four year, 80,000 kms warranty.

30Jan/110

Mahindra Plans to Export Genio

Mahindra & Mahindra planing to export its recently launched small commercial vehicle Genio. We are very eager on exporting this. when we conceptualised this vehicle, we were also looking at in exporting also. We are positive that Mahindra Genio will drive the growth in the pickup segment, Mahindra & Mahindra Senior Vice-President Sales and Customer Care Arun Malhotra said at the unleash of the commercial vehicle in Tamil Nadu.


 

The design, comfort and convenience from Genio is of the worldwide standards and that is one of the reasons for them to consider it for the overseas markets said, Arun Malhotra. Mahindra starts the manufacture of Genio at its Chakan plant only ten days ago. The new Genio built on the similar platform in which passenger vehicle Mahindra Scorpio and Xylo are made, also it carries same engine of Scorpio and Xylo.

27Jan/110

Launched:Mahindra Genio

M&M has launched its next gen commercial vehicle, the Genio, in Mumbai. Targeting to a captive segment – small and medium business needs – the Genio pick-up is priced at Rs 4.99 lakh for the BS-III variant (ex-showroom Navi Mumbai). With the open of the Mahindra Genio, company is expecting to modify the face of the pick-up industry in India. The Genio single cab pick-up will be the 2nd product after Maxximo that will be rolled out of Mahindra’s new Chakan facility. The pickup has been developed from Mahindra’s Ingenio platform (U-platform) – the same program which formed the basis of the Xylo MPV. This 1.2 tonne pickup will also be motorized by the same mDi CRDe motor from the Xylo D2, but in a detuned state. The motor now produces 75bhp, 20bhp less than the Xylo D2, while the maximum torque remains identical at 22kg.


Speaking at the initiate Dr. Pawan Goenka, President, Automotive & Farm Equipment Sectors, M&M said, The Genio is a result of extensive buyer insight which captured the hidden and expressed needs of the customer. The Genio is an ideal commercial vehicle for businessmen, traders and SMEs. I am confident that it would be a game changer for the pickup section in times to come.  Mahindra already has its Bolero pick-up doing duty in the section which the firm dominates with 75 % market share. The segment has seen a growth of 5% in the pervious year and is expected to make in double digits this year. The underperforming segment which had seen no new launches for the previous four years – the most recent being the Bolero pick-up – needed brand new products to help it grow. The newly launched Mahindra Genio will now directly compete with the Tata 207 Di.

On the occasion, Rajesh Jejurikar, Chief Executive, Automotive Division, Mahindra & Mahindra said, The pickup industry in India is more than 6500 vehicles per month and increasing With the bulk market share that we command, the onus is on us to suggest superior products thereby driving the industry growth. Launch of the Genio threatens to canablise the market share of own Mahindra Bolero pickup. Though, Jejurikar is expectant that the new product won’t eat up into Bolero’s market. He added, Genio will not canablise Bolero’s market as they are targeted at different client base. And even if it happens, it will help the section grow overall.

The Genio has been developed with an investment of rupees 225 crore and Mahindra claims that more products on the similar platform are in the pipeline. Looking at the value-for money quotient of CNG powered motor vehicles; Mahindra is also working on a CNG powered variation of the Genio on priority basis, which will be followed by a dual cab pick-up version on the similar platform in future. At present, Mahindra Chakan plant has a capacity of producing 2000 Genios per month, which can be expanded to meet with the market demands. Mahindra is also eyeing the export markets where it’s already selling the Bolero and the Scorpio pickups. For at the present the Genio has been developed for the Indian market only. We are looking at select export markets, but that will happen only after 6 months, Goenka said. The Genio is available in BS-IV variation as well which will be around Rs 15000-18000 dearer than the BS-III version. Offered in four smart colour options – Silver Shine, Marvel Granite, Diamond White and Skyline Blue, the Genio will be available across 70 dealerships at the time of the launch. And by mid February 2011, the pickup will be accessible across Mahindra CV dealerships pan India.

26Jan/110

Mahindra unleashes MotoGP 2011 Team

The Mahindra Group has unleashes its MotoGP racing team, Mahindra Racing. Mahindra will be participating in the 125cc class of the 2011 MotoGP championship contest. The team comprises of German rider British racer Danny Webb and Marcel Schrötter. Mahindra’s entry to the MotoGP Championship follows its gaining of Engines Engineering of Italy, a company that has been constructing race motorbikes and providing specialised technical support  and components for teams in MotoGP since 2003. The Mahindra World Championship bike has been designed and developed by the Italian two-wheeler specialist. Marcel Schrotter, the 18-year-old former German and European 125cc champion, said: It is exciting to be element of an international collaboration, especially with a company like Mahindra whose ethos is to support forthcoming talent.


With a years experience in the World Championship under my belt, I am just looking forward to building a mark with Mahindra Racing at the MotoGP World Championships. Danny Webb’s talent was marked from an early age and he became a MotoGP Academy rider, making his World Championship debut at the age of fifteen in 2006. Danny, 19, will enter his 5th full season in the 125cc class. The British rider said: I wish that all the experience I have racing in the 125cc class can help this new but ambitious team and I can take a step up this year. It is a privilege to ride for the first Indian team to enter the World Championship contest. There seems to be a actual buzz about India in international sport at the moment and it would be great if we get a good Indian following.

19Jan/110

Classic Mahindra Thar CRDe launched in Kerala


Mahindra Thar is on a regular high now. Mahindra who had promised Thar in more states very soon, have also launched the Thar in Kerala state. The Thar BS-IV will be cost at Rs 6.1 lakhs and the BS-III will be priced at Rs 4.33 lakhs in Kerala (Ex-Showroom). The Thar was originally launched in Mumbai, Kolkata, Delhi, Bangalore, Chandigarh, Jaipur, Kochi and Mangalore. Mahindra and Mahindra have promised that they will be introducing the Mahindra Thar in the rest of the nation by this month end. Mr Behram Dhabher, GM, Mahindra Kerala said that “The Thar aims to play a major job in shaping the lifestyle vehicle segment both in urban and rural India. Consumers are looking for a different lifestyle as they seek adventure and a fun experience which the vehicle will offer. The Thar is a manual 4x4 appliance joined with a powerful CRDe 105 BHP engine and driven by wire technology, that is capable of providing it variable speeds and acceleration. To handle this excess power, Thar CRDe's tough rigid ladder frame chassis has been optimised to permit crisp handling.”

19Jan/110

Rise – Mahindra’s New Brand Position

Mahindra Group has announced a new brand position. The new position represents a new section in the brand and seeks to communicate the new face of this diversified federation of companies with its increasingly global ambitions. This is the first time that Mahindra as a group which spans everything from Aerospace to Automotive, from farm equipment to Information technology and logistics, will converse with one brand voice, one face and one ‘Mahindra’ core purpose. The company intends to invest Rupees 120 crore over three years, in activities related to promotion of the new brand position.



Implicit in the Rise message is the faith that anything is possible, that we can attain whatever we set our minds to. It seeks to join the Mahindra workforce as a group of inexplicit individuals and unconventional thinkers who create world class offerings and aspire to greatness. At the hub of the Rise philosophy is the customer. Mahindra believes that its innovations, products, actions and services empower the customer to overcome his own challenges, exploit his ingenuity and shape his own destiny. Everything we do centers around enabling the client to Rise.

10Jan/110

M&M To Unveil New Models in 2011

Mahindra and Mahindra Limited- the country`s largest utility vehicle manufacturer will launch a brand new pick up truck with a capacity of 1.2 tonne in the 1st half of 2011. Speaking on the launch, Arun Malhotra, senior vice-president (sales and customer care) said, “We are working on a lot of models. There will be a pick up on a completely new platform.” He also said, “We plan to bring it in the 2nd of 2011. It will be positioned near the top-end of our commercial vehicle pickup range, with a payload capability of above 1 tonne.” With the Mahindra`s four wheeler pick up segment growing substantially by 38.9 percent Mahindra presently has five pickups in the commercial portfolio. The impressive range starts with the Gio, Maxximo, and 3 wheeled Alfa and Champion models. Mr. Malhotra said, “There will be a price increase in January. It will be across all the segments including heavy commercial vehicles”. He added, “The prices of rubber and steel components have shot up. This has forced us do a price revision.”

Mahindra and Mahindra president (automotive), Pawan Goenka asserted, “Yes, there is a pressure from the supply side and discussions are going on regarding price hike. I would not be able to share the details at this point of time.” Sales of utility vehicles at Mahindra increased to 56,639 units in the September quarter from 55,280 a year earlier, boosting the company’s sales by 15 percent to Rs5,311 crore. The Mahindra will also launch a utility vehicle Thar, which is priced at Rs5.99 lakh (ex-showroom, Delhi). The utility vehicle segment has enhanced to 21 percent in the 1st two quarter of this fiscal. Besides, the industry has sold a total of 1, 54,500 vehicles during April - September. That is not all, the production at Mahindra&Mahindra and other auto makers has slowed down in recent months as component suppliers were unable to keep pace with the rising demand. However, in the month of September, Mahindra&Mahindra’s Goenka said that the supply constraints will bring down the production in the last quarter by 8% to 10%.

{Source: Autoblogs}

7Jan/110

Mahindra Launch CNG Variants of the Logan

The 1.4 GLE and GLX variants of the Mahindra Logan now come with an optional factory-fitted CNG kit made by an Italian firm, called Landi Renzo, and are supplied and fitted by Logicon Alternate Fuels. Mahindra claim a fuel efficiency of 15-20 kilometer/kilogram of CNG which translates into a per km running cost of Rs 1.62-2.62 against Rs 3.93-6.11 with petrol. However, these kits cost an additional Rs 56,000. The cylinders are installed in the boot and have a capacity of 12 kilogram, of which 9.5 kilogram is usable. The CNG variants are low on harmful exhaust emission and have the standard warranty of 2 years/50,000 km from Mahindra.

4Jan/110

Mahindra Stallio Ride Culminates In Nagpur

The Mahindra Stallio Great Indian Ride reached its grand finale in Nagpur. The rally consisted of 20 bikers riding the Mahindra Stallio in a journey across the length and breadth of India. En route, the convoy spread the message of secure riding as they passed through each destination.



Other most popular Mahindra bikes are: Mojo, Rodeo, Kine, Flyte and Duro. The twenty bikers were divided into 4 teams consisting of five members each and covered a total distance of approx 24,000 kms. The rally was flagged off from the four corners of India – Manali in the North, Goa in the West, Gangtok in the East and Kanyakumari in the South from November 22 – 25, 2010. Each team had a dedicated support crew accompanying it which provided necessary assistance.