Tata Launches Venture in Rajasthan
Tata Motors today announced the launch of Venture in Rajasthan. Tata Venture is a multi-purpose vehicle with comfort and driving experience of a small car with interior space of a spacious utility vehicle. Tata Venture is less than 4 metre in length and can comfortably accommodate eight passengers in 3 front facing rows and has ample boot space. A glasshouse effect with plug-in windows for 2nd row passengers contributes to the distinctive exterior design while the contemporary interiors sport a 2 tone beige and black theme. Special attention has been paid for driver and passengers comfort with dual air-conditioner, power windows power steering, reverse guide system, remote central locking with engine immobiliser and back wipers.
The construction of tata venture is semi monocoque type which provides the required rigidity while the robust shell has energy absorbing crumple zones built in. A collapsible steering and side impact beams protect passengers in case of any mishap. Tata Venture meets crash safety norms applicable in the domestic market. The Tata Venture is powered by a 1400cc turbo diesel engine which generates maximum power of 70 bhp, with best in class fuel efficiency of 15.42 kmpl as certified by ARAI. The Tata Venture will be available in 5, 7 & 8-seater options in 3 row front facing configuration and will be available in a range of five colors and three trim levels. The Tata Venture comes with a warranty of 2 years or 75,000 kilometers. In Rajasthan, it will be available across 24 dealerships in the 1st phase. The ex-showroom price of Tata Venture in jaipur is Rs. 4.05 for the base model.
Tata Motors Launches Prima Construck Range
Tata Motors has launched the Prima Construck range in India. The range comprises of the Tata Prima 3128.K and Tata Prima 2528.K. Tata Motors will begin distribution of the Tata Prima Construck range with select customers in the states of Andhra Pradesh, Tamil Nadu, Karnataka, Maharashtra, Gujarat, Madhya Pradesh, Rajasthan, 
Delhi, Chhattisgarh, Orissa, West Bengal and Jharkhand. Driving team of customers will be trained at Tata Motors manufacturing facility in Jamshedpur. The Prima Construck range will be available in the cost range of Rs. 33 lakhs to Rs. 40 lakhs (ex-showroom Delhi). The Tata Prima 3128.K tipper has been specially developed for road construction and irrigation projects. Powered by 270 HP engine, the Tata Prima 3128.K has a larger and wider body for improved capacity. The model is tailor made for smooth movement of earthwork and quarry material.
To ensure optimum vehicle usage, the Tata Prima 3128.K is equipped with a data logger that helps quantify vehicle performance and driving practices along several parameters on a daily basis and the increased power ensures faster trips and higher profitability. The Tata Prima 2528.K tipper has been designed for off-road deep mining applications. Equipped with solid aggregates like robust chassis frame, suspension and 1200×24 mining tyres and powered by 270 HP engine, the Tata Prima 2528.K can overcome any terrain. An air conditioned cabin, data logger, suspended driver seat, ergonomically designed tool cluster improve driver efficiency, resulting in increased productivity and faster returns on investment.
Nano Upgrade Options
Tata Nano sales have been plunging over the months and recently, in November 2010, the Tata recorded sales as low as just 509 units. This figure shows how people have chosen to neglect the car.
However, Tata Motors are trying their best to give the small car a boost by introducing a 4 year (or 60,000 km) warranty as standard on new cars and also to customers who have already bought the car. That is not all, the company is also going to equip the Tata Nano with power steering and a 5 speed gearbox in order to attract more customers. The price of the Nano with a 5 speed transmission and power steering will go up, but it will still be less than the cheapest Maruti Alto variant, which is its direct competitor.
Tata Nano To Be Exported To Taiwan Soon
The world’s cheapest car, Tata Nano, will going to be exported to Taiwan very soon, according to some reports in media. A Taiwanese firm, TECO Electric and Machinery Co., plans to start importing the Indian-made Tata Nano targeting the island’s millions of motorcyclists as potential buyers, a company official said on Wednesday.
“We’re working on it,” said an official at TECO Electric and Machinery Co-orporation , a Taipei-based conglomerate with businesses ranging from home appliances and telecommunications equipment to IT systems and commercial electronics. It is being anticipated that if the Taiwan company TECO launches Tata Nano, the mini wonder in their country it will be affixed with few changes such as added air bags, and is expected to be launched with a price tag of 250,000 Taiwan dollars (6,000 US dollars). Taiwan, an island of 23 million, had 14.6 million scooters and motorcycles at the end of December, according to statistics compiled by the transportation ministry.
{Source: Autoplugged}
Tata Nano En-Route To Be a Global Car
Amidst the falling sales and loosing consumer interest during in the domestic markets, Tata Motors believes that it can open additional revenue streams by making Nano a ‘Global Car’. Recently we brought you a story about Teco Group’s interests in launching the Tata Nano in Taiwanese markets. Now, many delegates from South American, South East Asian, West Asia and African countries have evinced interested to launch the car in their respective domestic markets. These interests are even coming from companies that are'nt related to the auto industry at all. Based on this overwhelming response, Tata Motors is conducting market research surveys in various countries to fuel its international ambitions.
Tata Motors spokesman - As for exports of the Tata Nano, our focus is right now on India. However, Tata Motors has all along been conscious that the Tata Nano will be appropriate for other countries as well. Hence, even at the time of the unveiling in January 2008, the company had said the Tata Nano will be, over time, marketed in other relevant countries At present, we have started consumer clinics in several countries This comes as no surprise for us because when unveiling the car at the Delhi Auto Expo, Mr Ratan Tata had clearly mentioned that he had keen interest in making the Nano a global product. Exporting it to markets like Thailand, Taiwan, Turkey, Brazil and Romania is a logical step forward for this city car.
These market research surveys will help Tata Motors customize the Nano to better suit overseas conditions. The car will also have to be modified to meet the pollution and safety norms of the respective countries. As for the Indian market, the company officials are running from pillar to post to bring the sales figures to respectable standards. Their efforts include easy loans for the car, TV commercials, extended warranty and service and the Nano’s sales figure improved quite dramatically in December 2010, clocking 5,000+ units.
Tata Nano shows recovery signs as sales touches 5,000 units in Dec 2010
Tata Nano, touted as the cheapest car in the world, has started showing signs of recovery from its sluggish performance of last few months, as its total sales touched 5,000 vehicles in the month of December 2010. The Tata Nano had earlier witnessed a sharp decrease of about 85% to 509 vehicles in its sales in last second month of 2010, as compared to the peak of 9,000 vehicles sold in July 2010. Most of the company dealers cleared their huge backlog during last month, which has reenergized the production of the car at its Sanand plant, in Gujarat.
The Sanand plant of Nano was inaugurated in the month of June last year. As per the company dealers, the sales of small Tata Nano car picked-up during last 10 days of December. In last one month, the company has offered a range of lucrative schemes and offers to both existing and prospective Nano buyers in the Indian market. These schemes include new additional safety features for all car owners and an extended warranty of 4 years at the payment of just Rs 99 per month. Moreover, the company has also offered a special loan scheme through which buyers can now get a loan on Nano in just 48 hours.
After the Nano, Mr Tata wants to see cars running on water as fuel
Ratan Tata is known for his fascination for cars. He is a connoisseur of autmobiles and is constantly updated about the most recent tech in the automotive world. To construct the world’s cheapest car was a dream that Mr Tata realized through sheer will and vision. The supremo of India’s largest business conglomerate now dreams of seeing cars propelled by water. The imaginative businessman has invested close to $15 million in a start-up company which is supporting research in the field of water propelled automobiles. As reported by Rediff, the information was given out by Professor C N Rao, who is the Chairman of the Scientific Advisory Council to the Prime Minister. He said that one of his close friends and a professor in the famed Massechusetts Institute of Technology in the US has devised a way to split water directly into hydrogen and oxygen.
The technology to run automobiles on hydrogen (fuel cell) is ready. But it’s the process of extracting usable hydrogen from water which is the bigger challenge. Once the technology becomes more accessible, the world would be looking at the more eco-friendly form of energy ever. The cash has been given By Tata to the professor so that he can own this company when it runs at full steam. The technology is said to be appropriate on any kind of water, which includes toilet water, rain water, even sea water! All we can hope is just like the Tata Nano this dream of Mr. Tata also realizes and ends the fuel woes of the world once and for all.
Tata Nano Available Across India
Tata Motors has opened sales of the Nano in all the remaining states of India, making the car available across 874 of its sales outlets in the country. The car was thus far available in only 12 states. The Tata Nano comes with a 4 year / 60,000 km warranty and customers have the option to avail of a comprehensive maintenance contract at Rs. 99 per month. Tata Motors Finance has launched a special Nano finance scheme, under which a customer can get up to 90% loan with select documents in just 48 hours.
Tata Receives Prestigious Good Design Award
The Tata Nano has received the prestigious GOOD DESIGN Award for 2010, which is annually held by The Chicago Athenaeum: Museum of Architecture and Design together with The European Centre for Architecture Art Design and Urban Studies. Tata Nano won the award 2010 for in the category of transportation.
The "GOOD DESIGN" award was founded in Chicago in 1950. The award recognizes new, visionary, and innovative product concepts, invention and originality. The award is given for stretching the envelope beyond what is considered ordinary product and customer design. In the end of this year, GOOD DESIGN celebrated its sixty-year anniversary as the world’s oldest and most prestigious awards programme for product and graphic design.
{Source: Motoroids}
Tata Nano launches its first ever television commercial for Nano
Tata motors, India`s leading auto manufacturer launches the first television commercial of Nano. The TV commercial was launched in a bid to revive the sales of Tata Nano Car which dipped to 509 units last month. The commercial was created by Rediffusion Y&R, and portrays the Nano as a roomy and sturdy car. The Nano is shown as an enviable car by virtue of its looks and performance. The all new Tata Nano needs a touch- feel advertisement to make a phenomenal feeling in our minds. The tag line- “key to your happiness” is aptly projected in the television commercial.
A little girl is shown asking her grandmother when the Tata Nano will come home. The Tata Nano finally arrives, getting admiring glances all the way. The yellow Tata Nano car truly stands out as is drives through rough terrains to reach the house on a hilltop. The small town neighborhood gathers to see the brand new Tata Nano car. The little girl hugs the car and the family prepares a traditional welcome. As is the belief in India, the girl applies some of her eyeliner on the car to prevent the ill effects of the prying eyes. This innovative ad signals a U turn in the marketing strategy for Nano. Besides, Tata motors have launched a multi-crore media campaign to rebuild Nano’s brand image, which had taken a beating a while ago. Tata motors have geared up for a countrywide system to sell Nanos including 1,000 odd special Nano kiosks, off the shelf. It also aims to reach higher volumes of 12,000-15, 000 units per month by April 2011. The Tata Nano commercial, conveys the simple message that two-wheeler and three-wheeler owners may easily shift to Tata Nano. According to advertisement executives, the company is also planning another TV campaign early next year.