New Audi Logo To Debut At Frankfurt Motor Show
Audi has announced its plans to unveil their updated logo for the first time internationally at the Franfurt Motor show. The redesigned logo stresses "Vorsprung durch technik" (Advancement through Technology) and has already made its initial debut at the brand's 100th anniversary celebrations.
The updated logo with 4 rings in still the visual focus of the new logo but the altered surface and new profile gives it a more contemporary look.
"Vorsprung durch Technik is a clear promise to our customers - and an obligation for all Audi employees to render our design even more innovative, our drive systems even more efficient and our product range even more emotion-packed." said Peter Schwarzenbauer, a member of the Board of Management for Marketing and Sales for Audi.
"Audi is the most progressive premium brand," says Peter Schwarzenbauer. "This orientation to the future is in our genes - and in time for Audi's 100th anniversary has consequently now become a part of our brand logo."
[Via: CC]