Bajaj Auto Plans Distribution Expansion
Bajaj manufacturers plans massive distribution expansion in Indian market. Bajaj India plans on adding one hundered thirty new dealerships and upgrading 1,100 service centers by the end of 2011. The new dealers, largely in small towns, would take the total number to more than six hundered dealerships across India. The company has great reach of Bajaj Pulsar across the country but the same cannot be said with the Bajaj Discover which has huge potential in semi-urban towns.
Bajaj India is also working with a reputed international retail design agency to enhance the experience of consumers at its dealerships. A typical Bajaj dealership in these towns requires 1800 sq ft. of showroom space, 2200 sq ft. of workshop space, and has the direct employment potential of approx fifty people which can significantly boost the local economy by creating 7,000 new jobs.