Bajaj to launch 150cc Discover
To increase volumes of the Discover brand, Bajaj Auto has understood that it needs multiple products with own identities to achieve its target. The company's first step in that direction would be a new 150 cc motorcycle that's meant for the commuter.
The Bajaj Discover 150 would be priced and positioned below Pulsar 150 cc and is likely to cost around Rs 50,000. There will be key differentiators, like the engine will be tuned for better fuel efficiency and the styling adopted will be in favor of the commuter class, to keep the similarly priced Pulsar 135 away from extinction. The DTSi engined Discover, according to sources will be launched in the next 45 days to boost volume of Discover from 80,000 units to 150,000 units a month.
[Via: IMB]