First Ferrari Pit Stop Store Opens At Vulcano Buono
The first Ferrari Pit Stop, the new concept store from the Prancing Horse, completely dedicated to the fans of the Scuderia Ferrari, opened today in Nola, at the Vulcano Buono service centre, a point of reference for the territory commercially and socially. Luca di Montezemolo cut the red ribbon together with Cavalier Giovanni Punzo, CIS-Interporto Campano President, Giancarlo Fisichella, Scuderia Ferrari driver and Stefano Caldoro, President of the Campania region.
Fisichella arrived on board of a Ferrari California, stopping in the main square of the building, next to the cars of the Ferrari Club Italia who participated in the event: a spectacular view also for the numerous fans, present at the inauguration. Fisichella greeted the fans and then tested the Ferrari Virtual Academy simulator within the store, which was later on also tried out by the guests.
The store is a new concept embracing challenges and triumphs of over 60 years, inflaming the passion and the legend of Ferrari, representing a point of reference for the fans, also thanks to a mega-screen in the shop, where the fans can follow the Grands Prix and the team’s events live. The Ferrari Pit Stop in Nola is the first shop of its kind, while others will follow all over the world, including mobile Pit Stops at the Grands Prix and at events where Ferrari fans are involved. The store is at the Vulcano Buono, a structure with two floors and a commercial centre in a complex with a height of 40 metres and a an overall surface of 500,000 square metres, planned by Renzo Piano. The building is cone shaped, reminding of Mount Vesuvius.