Fiat Brand Stores For Indian Customers
Fiat and Tata Motors have an association to sell Fiat cars in India. However, Fiat has realised over past 3 years that its sales are not picking up even after having attractive models like Punto and Linea. Now Fiat is planning to set up shop apart from its partnership with Tata Motors and open its own brand stores in India.
There is no official word about the new Fiat brand stores coming to India and the company has denied any such developments on records. However, Rajeev Kapoor, MD of Fiat’s India operations had earlier stated to press that ““something that will be done through the exclusive brand stores,” when questioned about Fiat’s strategy to boost sales. “We want the customers to experience what the Fiat brand stands for as we feel that the focus at the dealerships is more on selling cars than on brand promotion,” said Kapoor.