Honda Plans Motorcycle For 27,000 Rupees; Possible India Foray
The world’s largest company of Motorcycles, Honda Motor plans to launch a low cost bike at a price point of Rs 27,000. This new development is because of its rehabilitated focus on emerging nations and because the Indian and Chinese competitors eating into its market share.
The interesting thing about this new development is that the new bike will be cheaper than its current offering CD Dawn (which is in tie up with Hero Motors) by a whopping Rs 6000. Honda will build and sell the 2 wheeler for as little as 4,000 yuan, (Rs. 27,000 & $600) in China starting 2011 and also introduce it in Nigeria and Latin America. And with rumors circulating that Honda bikes plans to play the game solo, this new bike will compete with its old JV’s offering. Hero Honda was present in segments which Honda did not bother tapping all this while, but that’s about to change, and change very quickly if products like this low cost bike come out in the next couple of years once the partnership is done with.