Mahindra Two Wheelers to axe Italjet line-up
Changes are afoot at Mahindra Two Wheelers (MTW), the new company which M&M has formed after acquiring the Pune-based two-wheeler manufacturer, Kinetic Motors, last year. While M&M will retain most of Kinetic's 250 dealers across the country, changes are being planned to modify the product mix. And the first to go will be the Kinetic Blaze, which is fitted with a 165cc, 11.5bhp engine sourced from Hyosung.
According to MTW, a scooter like the Blaze (which, incidentally, is the most powerful, stylish and sporty scooter made and sold in India) has no market in India. The company will, instead, choose to focus on the Flyte, which is fitted with a 125cc engine from Taiwanese company, SYM. In fact, MTW will continue to work with SYM and may even launch a brand-new scooter later this year.
MTW currently sells around 3,000 units of the Flyte, which compares quite poorly with sales of the market leader - Honda Activa - which sells between 45-50,000 units per month. Still, with M&M's marketing and engineering muscle now behind the erstwhile Kinetic, the Flyte and other forthcoming two-wheelers from MTW just might be able to challenge Honda's dominance in the scooters segment in India, in the years to come.
[Via: indiaautomotive]