Rise – Mahindra’s New Brand Position
Mahindra Group has announced a new brand position. The new position represents a new section in the brand and seeks to communicate the new face of this diversified federation of companies with its increasingly global ambitions. This is the first time that Mahindra as a group which spans everything from Aerospace to Automotive, from farm equipment to Information technology and logistics, will converse with one brand voice, one face and one ‘Mahindra’ core purpose. The company intends to invest Rupees 120 crore over three years, in activities related to promotion of the new brand position.
Implicit in the Rise message is the faith that anything is possible, that we can attain whatever we set our minds to. It seeks to join the Mahindra workforce as a group of inexplicit individuals and unconventional thinkers who create world class offerings and aspire to greatness. At the hub of the Rise philosophy is the customer. Mahindra believes that its innovations, products, actions and services empower the customer to overcome his own challenges, exploit his ingenuity and shape his own destiny. Everything we do centers around enabling the client to Rise.