Nissan to shift Micra production from the UK to India
Nissan has announced its decision to shift production of its small car - the new Micra hatchback - from the UK to India. 'We have decided to manufacture the Micra at our upcoming factory at Oragadam, near Chennai,' said Nissan India MD and CEO, Kiminobu Tokuyama, speaking to a national Indian newspaper.
The new Nissan Micra will be sold in India and will also be exported to Europe and some Western Asian countries. Moving production of the Micra to India has been prompted by better cost efficiencies and the presence of a high-quality vendor base here, which would ultimately allow Nissan to rationalise the Micra's prices in the hyper competitive small cars segment.
Over the next 3-4 years, in addition to the new Micra, Nissan is also expected to produce another 7-8 models at its facility near Chennai, where production will start from May 2010. Nissan's plant at Oragadam will have a production capacity of 400,000 units per annum and Nissan expects to invest as much as Rs 4,500 crore in this facility, by 2015.
[Via: indiaautomotive]