Indias December Car Sales Signal Continued Growth
Maruti Suzuki, India’s largest car maker, joined peers in reporting strong December vehicle sales, underlining robust growth momentum in one of the fastest growing auto markets. Maruti and local rivals including Tata Motors and Mahindra & Mahindra face rising competition as global carmakers expand operations in India and launch new models aimed at tapping India’s growing middle-class. “India is still a small market but it will be really big in the next five-seven years. That growth potential is drawing all the car makers here,” said Umesh Karne, auto analyst at Brics Securities in Mumbai. Maruti, 54.2 percent-owned by Suzuki Motor Corp, said on Tuesday its sales rose 17 percent to 99,225 vehicles in December versus a year ago. “The competition has been building up for some years now, but the key parameters remain the same — good products, competitive pricing and good after-sales service,” R.C. Bhargava, chairman of Maruti Suzuki, said.
“Our sales numbers would have been higher were it not for a six-day planned maintenance shutdown in December,” Bhargava told Reuters. Domestic passenger vehicle sales have grown 32 percent between April and November, according to industry body Society of Indian Automobile Manufacturers. Industry data through December will be released next week. Shares of Maruti, with a market value of $9.2 billion, rose 1 percent to out-perform the broader market. The company, whose top-selling car is the small Alto, makes about 3,800 vehicles a day and is targeting annual production of 1.85 million by end-2012. Most carmakers, including Indian units of foreign companies , posted double-digit percentage growth figures in December. Ford India’s sales jumped 172 percent from a year ago to 4,301 units in the period. Honda Siel Cars India, the Indian unit of Japan’s Honda Motor Co posted a 20 percent growth in December sales.
Toyota Motor Co’s Indian unit sold 5 percent more cars in December, while Hyundai Motor Group’s sales in India rose 17 percent in the same period. General Motors India, which plans to launch six new vehicles and invest $500 million over the next two years, posted a 4 percent rise in December sales. Volkswagen December sales in India soared 14 times, driven by launches of its small car Volkswagen Polo and sedan Vento. Sales of the Nano, Tata Motors’ so-called ‘People’s Car’, which had fallen to a low of 509 units in November following incidents of the car catching on fire and poor financing facilities, rebounded to 5,784 in December, coinciding with a new marketing and financing strategy.