Auto BHP Auto Industry Updates and Reviews

6Oct/090

Premier All Set To Launch Small SUV – Rio

Premier India which was once famous for its padmini sedan, is now planning to make a bang with the launch of a all new SUV - The Rio. Rio is basically the Zotye RX6400 which is manufactured by leading chinese auto manufacturer - Zotye Autos. The factory occupies 500,000 square meters and there are over 6,000 employees. They have the capacity of annually producing 100,000 cars.

Rio a.k.a RX6400 is a small city SUV which has been developed on basis of advanced technology from domestic and international autos. And its strong power comes from Mitsubishi engined 1500cc engine.

The Doshis of Premier Auto have been waiting to be back with a bang. The company has tied up with a Chinese auto company Zoyte International.

The CKD version of the car will be assembled at premier's Chinchwad facility in Pune, where it currently manufactures Sigma van and Road-star pick-up. Rio will be less than four metres in length and will have a less than 1.5-litre diesel engine, it may thus get the tax benefit of a small car.

It is expected that the Premier Rio is likely to be priced around Rs 5 lakh. Premier Auto hopes to sell 1,000 units of the product initially. The existing 30 dealerships of Premier will sell the product and the company is opening up another 20 by the year end. The investment in this project is just a couple of crores as of now as the company would be using its existing assembly line in Pune.

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