31Jan/110
Royal Enfield to enter American Market
Royal Enfield, the classic Indian motorbike maker has a firm wish to go into the Latin American market and wishes to begin this venture with Brazil. The company is apparently in talks with various contract manufacturers in Brazil. Royal Enfield is looking for a contract manufacturer as the corporation doesn't mean to raise the stakes too high and enter an unknown market all by themselves. The Brazilian two-wheeler market is approximately 6-7million units a year and it would benefit Royal Enfield if they go into this market. This venture will also help them to build a bigger footprint the world of two-wheelers. However, the company has not released any information confirming these plans.