Suzuki to supply small cars for Mitsubishi Motors
Suzuki will offer 800 Solio vehicles to Mitsubishi Motors a month, under an original equipment manufacturer (OEM) deal, they said in a joint statement. "The OEM supply is predictable to generate new customers" for Mitsubishi by strengthening its product lineup, the statement said. With the deal, "Suzuki aims to improve its productivity and lower production and development costs through further rising economies of scale", it said. Compact vehicles have gained popularity in Japan because of their fuel efficiency and lesser size allowing cool driving through narrow Japanese roads. The Suzuki-Mitsubishi deal is the newest in a series of tie-ups and alliances among major Japanese automakers as they struggle to stay profitable in a slumping domestic market with a falling population.
Earlier this month, Mitsubishi and Nissan Motor announced an expanded partnership agreement, with a particular focus on cooperation on mini-vehicles in Japan and compact automobiles in the global market. The Japanese new vehicle market is bracing for a sharp fall next year, after some of the government's green-car incentive programmes finished this year. Japanese automakers have been shifting production and sales overseas, particularly to rising Asian markets, as younger Japanese consumers avoid car purchases due to the high costs of fuel, maintenance and tax.