21Jan/110
Toyota Considering to turn Etios Customers to Liva
Toyota never expected how successful the Etios would be in India and now are facing a serious capacity crunch for the vehicle The company has a massive classify list for the Etios and cannot finish the information immediately. It would take atleast 8 months to release all the cars to consumers who booked their opening level sedan. Thus the company is scheduling a exclusive offer to the people in queue with an choice to shift to the Etios Liva (the hatchback version of the Etios). The Toyota Etios Liva will be launched in March and Toyota is considering increase of the production of all the variants of the Etios to make certain timely delivery. The motive for Toyota considering to alter Etios customers to the hatchback on their approval is due to rising competition. The final thing Toyota wants is customers shifting to alternative brands by canceling their bookings. Thus people who have already booked the Etios will get priority delivery if they plan to change to the Etios Liva. Toyota’s Bangalore manufacturing facility can manufacture 70,000 vechiles of the Etios sedan and Liva hatchback in the first year. This comes at an investment of Rupees 3200 crore.