Toyota dealers most satisfied in India
Japanese carmaker Toyota has retained its top position whose dealers are the most satisfied in India, followed by Hyundai, according to a survey by market research firm TNS. The biennial survey said Toyota scored highest points as against an industry average of 84 points in the dealer- principal relationship rating. Hyundai, on the other hand jumped four places up to from the very last survey held in 2008 to be ranked second in 2010 with a score of 95 points. Mahindra & Mahindra and Maruti Suzuki India shared the third place with 87 points each in the survey that measured the satisfaction of Passenger motor vehicle (cars, SUVs, MUVs) dealers with their principals. In 2010, the firm as a whole witnessed an improved connection with dealer associates. This is reflected in the relationship level across all producers, TNS said in his statement.
The standard industry score has increased from 74 in 2008 to 84 in the current study, it added. In the recent system of brand exclusive dealerships, it is all the more important for the existing manufacturers to retain their channel associates in their fold, particularly with some of the biggest global companies such as Volkswagen and Nissan entering the Indian market, he added. The 2010 TNS Automotive Syndicated trader Satisfaction Study was conducted across India covering 492 dealers across 76 towns in the country for a broad spectrum of passenger car dealers of all leading manufacturers.
According to the survey, dealers rated the auto industry performance "badly" on relationship aspects such as willingness to resolve their problems and taking their suggestions on-board. Other Toyota popular cars are Corolla Altis, Corolla Altis Diesel, Etios and Innova. Another such aspect is justice in network planning. The dealers have also voiced their interest on availability of spare parts as also service promotions. TNS Automotive is the leading worldwide provider of market research and insights to the automotive industry, with an expert network of over 350 dedicated researchers in over 50 countries.