21Nov/090
Volkswagen Beetle To Be Launched On 4th December
Volkswagen India is going to launch the Beetle in Indian on 4th December, 2009. It is going to compete with the likes of Fiat 500 and it will be imported as a completely built unit in India which will make it pricier due to high import duty.
It is expect to be priced around Rs. 20 lakh for the base variant and can go upto 24 lakh for the convertible variant. The company has planned a complete advertising campaign including internet, print, electronic and digital media to generate a furor about its upcoming high cost model. The main aim of launching Beetle in India is to build a brand image in the country.
[Via: cartradeindia]