Press Release: New Ford Fiesta Launched
DELHI, India, 14 July, 2011 - Ford India launched its global sedan, the All-New Fiesta, in the city today. The premium sedan, since its reveal earlier this year, has grabbed the attention of car buyers in India with its engaging and intuitive passenger communication technology. The globally evolved product brings to its segment a new meaning to passenger safety, delivers class-leading fuel efficiency and comes with first-in-segment smart features such as cruise control, electric power assisted steering (EPAS) and Advanced Bluetooth Voice Control. Ford India today also introduced its first-ever 1.5-litre powertrains – 1.5 L Ti-VCT and 1.5 L Duratorq TDCi engines that will drive the premium sedan. The engines are designed and tuned to deliver an uncompromising razor-sharp performance, addictive drivability and best-in-class fuel efficiency. Both powertrains will be manufactured in Ford India’s state-of-the-art engine plant at Maraimalai Nagar.
The All-New Fiesta is available in four premium trims, across eight variants – Style, Trend, Titanium and Titanium Plus, with both petrol and diesel powertrain options in manual transmission. The 1.5 L Ti-VCT Style is priced at Rs. 823,500 (ex-showroom, Delhi) and the 1.5 L Duratorq TDCi Titanium Plus at Rs. 10,42,200 (ex-showroom, Delhi). Ford India is offering Anti-Lock Brake System (ABS), electronic brakeforce distribution (EBD), airbags and steering wheel audio controls as standard features among others, across all eight variants in both petrol and diesel options. “We are excited to launch the All-New Fiesta to India and reiterate our One Ford vision by bringing you the first of the eight new global vehicles to be launched here by 2015. This premium sedan, with its many first-in-segment and innovative features, brings to its segment class-leading passenger safety, precision engineering and in-cabin technology and elevates the customer experience to a new level of engagement and connectivity while on the move,” said Michael Boneham, president and managing director of Ford India.
“Ford India is proud to be the sixth manufacturing location in the world to produce the All-New Fiesta,” he added.
Bold new exterior and interiors - At first sight, the kinetic design and bold and sexy exteriors of Fiesta appear international and flamboyant, aerodynamic and sporty – and make a style statement. The All-New Fiesta’s seductive and aesthetic interiors reveal an advanced technological cockpit which is intuitive and impressively modern. The car comes equipped with exciting new features like an intuitive human-machine interface, first-in-segment Advanced Bluetooth Voice Control that allow for hands-free control over six functions such as phone, radio, CD, USB, iPod and electronic climate control.
The first-in-segment EPAS with Pull Drift Compensation technology adapts to changing road conditions leading to increased safety and control. Dual front air bags with ABS and EBD (standard across all variants) as well as an ultra-high strength body reinforced with aluminized boron steel in the All-New Fiesta make for an engaging and safe drive. The All-New Fiesta is being launched in seven exciting colours – Diamond White, Moondust Silver, Sea Grey, Chill, Panther Black, Squeeze and Kinetic Blue.
An engaging drive, unmatched safety - Powered by all-new fuel-efficient 1.5 L Ti-VCT and 1.5 L Duratorq TDCi powertrains developed for India and built in Chennai, the new sedan delivers excellent handling in city as well as highway conditions, without sacrificing its essentially sporty character. Both engines offer best-in-class fuel economy: 1.5 L Ti-VCT delivers 17 km/L and the 1.5 L Duratorq TDCi, 23.5 km/L1.
“Our extensive research revealed customers’ inclination and aspiration towards technology and we have the right product in the All-New Fiesta which addresses that requirement giving serious consideration to safety on the move. While adding dynamism and diversity to our showrooms across the country, this premium and engaging sedan brings in Ford’s global essence to the Indian market,” said Nigel Wark, executive director of Marketing, Sales and Service at Ford India.
Specially tuned front struts, bushings, damper stabiliser bars and a rear twist-beam axle provide sure-footed performance and comfort. The reinforced construction provides the necessary safety on the roads. Fiesta’s ability to hug the road and cruise quietly is made possible by its rigid body structure, which Ford engineers have strengthened in many critical areas. More than 55 percent of the structure uses high-strength steel with ultra-strong boron steel reinforcing several key points. The result is best-in-class occupant safety: passengers are better protected in the event of a side impact. Safety is also enhanced by standard front driver and passenger airbags on all models.
Lower cost of ownership and reliability - Ford India is offering a 2-year warranty/ 100,000 km to ensure the peace of mind that comes with owning the latest Ford. The years of research, superior materials and the best of engineering also bring to the customer a lower cost of ownership. “With a comprehensive mix of technology, safety and comfort features, the dynamic New Ford Fiesta packs in a peaceful and enduring ownership experience,” Wark added. Ford India offers a hassle-free service and ownership experience with the All-New Fiesta through its 189 3S grade sales and service outlets in 107 Indian cities.
The all-new Fiesta at a glance
- Best-in-class fuel efficiency and low-emissions: 17 km/L (petrol) and 23.5 km/L (diesel) as per ARAI; BS-IV compliant engines1
- First-in-segment Advanced Bluetooth Voice Control: Hands-free control over mobile phone, radio, CD, USB, iPod and electronic climate control
- First-in-segment electronic power assisted steering (EPAS) with Pull Drift Compensation technology adapts to changing road conditions
- First-in-segment cruise control: Fiesta’s cruise control allows the driver to set and maintain speeds while driving on highways
- Best-in-class Noise, Vibration and Harshness (NVH): A super quiet cabin and rattle-free ride
- Class-leading climate control: Superior air-conditioning with faster cooling and electronic climate control
- Class-leading safety: Front dual airbags, construction with high strength and boron steel provide better protection, Anti-Lock Brake system (ABS) and electronic brakeforce distribution (EBD)
- Rear Parking Sensors: Better control while reversing
- Eye-catching Kinetic Design: Sweeping bold lines, sculpted, clamshell bonnet and prominent wheel arches drive its attractiveness
Press Release – Fiesta Classic Launched
Chennai, India, 7 April, 2011 – Legends are known to reinvent themselves for a new innings. After establishing a strong foothold in the Indian market by winning over 100,000 customers, Fiesta – the legendary sedan from Ford is set to better its success story in the B segment with the new `Fiesta Classic’. The Fiesta Classic will address a much broader customer base with two new trims – LXI and CLXI. With this the Classic becomes more attractive and affordable with the petrol variants starting at Rs. 549,030 (ex-showroom, Delhi) and diesel variants at Rs. 648,000 (ex-showroom, Delhi). In its new form, the much acclaimed sedan will be available to more customers who now can experience the Fiesta Classic’s superior drivability, aesthetic styling and best-in-class fuel efficiency with an all new interior package.
“With a proud and loyal customer base, the Fiesta has been one of the main stays of our product brand portfolio in India. With the elegant Fiesta Classic’s thrilling on-road dynamics, refreshingly classy new interiors and proven frugality we invite more customers to experience and benefit from the additional new variants we are offering with our classy product.” said Michael Boneham, managing director and president, Ford India.
Spirited performance and proven drivability - The new Fiesta Classic retains its core characteristics of surefooted balance on the road, responsive steering and compliant suspension. Its reputation as a driver’s car is enhanced by its refined, trusty and proven 1.6 Duratec and 1.4 Duratorq powertrains, which deliver on the optimum mix of gripping performance and frugal fuel consumption.
Class and style within customers’ reach - The elegant new Fiesta Classic gets a refreshingly classy new interior with Ebony and Jasper Blue coloured instrument panel, a new centre and floor console finished in Graphic Metallic, new seats with soft feel fabric and enhanced dual-tone door trims. In addition, all the product variants will display the ‘Classic’ moniker and will be available in a striking new body colour – Colorado Red. It is offered in both petrol and diesel engine options across three variants – LXI, CLXI and SXI to suit growing customer requirements.
Reliable as well as frugal - Thrilling performance and fuel efficiency are signature attributes of the Fiesta Classic, which customers have been experiencing and enjoying throughout their ownership. This was proven once again by delivering 30 kmpl with the diesel and 20 kmpl with the petrol, as per a cross-country drive undertaken by a leading automotive magazine. Recently, Fiesta was ranked highest by TNS for Customer Satisfaction in the `Midsize Segment’, in their latest Automotive 2010 India Total Customer Satisfaction (TCS) study.
In addition to the new Colorado Red, customers can choose from the existing six colour options –Moondust Silver, Diamond White, Panther Black, Sea Grey, Morello, and Chill. Encouraged by the existing Fiesta Classic, Endeavour and The Figo’s remarkable success and popularity, Ford India plans to bring the all-new global premium sedan Fiesta into India later this year. This is part of its strategy to bolster Ford India’s portfolio with eight new models by middle of the decade.
Fiesta Wins Customer Satisfaction Award
Fiesta is continually be on a peak spot in the customer satisfaction for a mid size segment, according to the latest TNS study. Ford Fiesta has bagged the best honor for the 2nd consecutive year. Previous year it victory the TNS study in a diesel midsize section. Commenting on accomplishment, Michael Boneham, Ford India & Managing Director alleged, "Fiesta is the winning brand in our collection as demonstrated via its leadership in midsize category in a TNS Automotive 2010 India TCS study for 2 consecutive years. We're proud to see the Ford Fiesta receive recognition & vibrate so well with our users."
Ford India will coming soon take a game ahead in a midsize segment alongwith the unveil of its next-generation Fiesta sedan. Slated to be unleashed via mid-2011, the latest Fiesta will be sold beside a current Fiesta that will be renamed as Ford Fiesta Classic. In relation to arrival of latest Fiesta, Boneham alleged, "We're delighted the new Ford Fiesta is upcoming to Indian market. It'll provide Indian consumers the premium saloon which reflects their personality in the terms of style, technology & performance, & will add a latest level of diversity & dynamism to our showrooms."
Volvo Launches S60 in India
Volvo Cars has launched its latest S60 sedan in Indian market with a beginning price tag of Rupees.27 lakhs (off road New Delhi). The sedan has been unveiled with both diesel & petrol engine choices. Diesel motor powering the Volvo S60 will be the similar 205 bhp D5 unit performing duty in S80 & the XC90. The 304 bhp petrol motor, but, promises a good performance. The petrol Volvo S60, badged T6, is able of blowing away BMW 330i with its 3litre, turbocharged, inline 6 cylinder motor with huge 44.8 kgm max torque on offer through a 6 speed gearbox. It will be a 4 wheel drive too & hence is more than the match for 3.2 V6 Quattro.
Volvo S60 comes laden alongwith safety attributes which no other sedan can match. It gets Pedestrian Detection scheme that brings the vehicle to the halt if it notices an imminent collision alongwith a pedestrian. It'll also use a brake to keep away from hitting the vehicle in frontage. Next on a list is Blind Spot Information System which alerts the rider if vehicle is in his blindspot & evaluates the possibility of the lane modify. It gets a max torque vectoring, state of art navigation scheme, radar base Adaptive Cruise Control, a reverse camera that can turn up to 178 degrees, Collision Warning alongwith auto Brakes. Volvo S60 will run on 16" wheels with a choice of 18" wheel as well. Volvo comes with a 2 year or 60000 km warranty. The D5 diesel gets 2 variants with prices beginning from Rs 27 lakhs for Kinetic, going up to Rupees 32 lakhs for the high-end Summum model. The great performance alongwith T6 Summum petrol at Rs 43 lakhs (prices ex-showroom Delhi).
All Time High Sales of Mercedes in Feb’11
Mercedes India also catapulted its growth through recording the greatest ever Feb sales. The luxury car manufacturer company has broken last year's sales figures for the month of Feb this year selling 662 units equally compare to 439 units it sold similar month in last year. It has registered a 51 percent from previous year. The record breaking numbers are mostly due to Mercedes C-Class sales.
The Mercedes C-Class experienced 110% growth in the sales alongwith 362 units (Jan 2010 = 172 units) although the flagship Mercedes E Class sold units 230 (Feb 2010 = 161 units). The SUV's also upped their own sales alongwith GL selling 23 units (Feb 2010=11) & the ML & R-Class selling a mixed figure of 27 units. '2011 started on a amazing note for us & with enhanced sales figures we're delighted that users appreciate our brand value & have further more helped us in attaining this benchmark,' Mercedes-Benz India's MD and CEO, Peter T Honegg, alleged in a statement. This season Mercedes cars has got under the way its one twenty five year's celebrations that is going to keeping up across the various platforms throughout the year.
Maruti Suzuki Launches SX4 Diesel in India
Maruti India has unleashed SX4 in Diesel avatar. Maruti SX4 Diesel will contend with the likes of Volkswagen Vento, Fiat Linea Diesel & Tata Indigo Manza. Maruti SX4 Diesel uses Fiat 90 bhp, 1300 Multi-jet diesel unit, which powers the Fiat Linea & the refreshed Tata Manza. While the Maruti SX4 hatchback in Europion uses Fiat's 1900 diesel engines, for Indian market, 1300 Multijet was considered more practical option as it is fundamentally the similar base engine as one in the Maruti Dzire & Maruti Swift however with Variable Geometry Turbo. Costs of the Maruti SX4 Diesel are Rupees 7.74 Lakhs for VDi & Rs 8.62 Lakhs for peak of the line ZDi model while the Vento begins at Rs 7.99 Lakhs for the Trendline model & Rs 9.23 Lakhs for the Highline Variant. Fiat Linea is cost at Rupees 7.40 Lakhs for the base active variant while the uppermost of line Emotion Pack is cost at Rs 8.71 Lakhs. All prices off road Delhi.
New 2011 Honda Accord Launched in India
A Honda car has unveiled a redesigned variant of its Accord sedan. The refreshed Honda Accord now attributes novel exterior upgrades such as novel grill alongwith chrome accents, extra chrome garnish at back & a slightly personalized & re-profiled front bumper. All 2011 Honda Accord lineups now attribute standard sun-roof. The V6 model gets new alloy wheels design as well. On the interiors, the Honda Accord now obtains steering mounted cruise control scheme, novel wooden board inserts for interiors & an improved audio system alongwith a more accessible interface plus blue-tooth connectivity. Honda Accord is present in 2 engine variants, the 2400cc 4 cylinder & a 3500cc V6 motor alongwith cylinder de-activation scheme. The 2011 Honda Accord is worth from Rs 19.60 lakhs - Rs 25.41 lakhs severely.
Rolls Royce Aims to Sell 70 Cars by 2013
Rolls Royce states that it targets to sell seventy or more vehicles through the incoming years. Every vehicle being hand built to premium of human capability, Rolls Royce Cars was capable to sell twelve units to Indian users in 2007. BMW owned company is currently developing & testing a series of new cars that will be introduced in market in the forthcoming years. Rolls Royce’s new vehicle RR4, a lesser ultra-luxury sedan which in terms of price & size is lower than its present Rolls Royce Phantom variant, will be unleashed in Indian market in next 2 years. Apart from that, the RR will also initiate a Phantom coupe with differ powertrain option later on 2011. The platforms are the part of expansion exercise Rolls Royce cars has undertaken to amplify its market.
Rolls-Royce director (marketing & sales) Graema Grieve alleged: "The new family won't compete with Phantom, but Phantom Sedan will be the 2nd most luxurious in the world. We have seen a gigantic rise in number of ultrahigh net worth individuals in Indian market that make the market very imposing for us. As an exclusive brand, we're looking at the peak end of the modified car market & we anticipate India to come out as the biggest market in Asia-Pacific region in next 5 years."
Tata Motors Launches Manza Elan
A Tata car has unveile new series of its Tata Manza sedan. Tata Manza has minor tweaks on the outter area that is coupled with new appearance twin tone interior view. The cost will be across all Tata dealerships from Feb7, 2011. The Tata Manza has alloy wheels as normal, dual tone burgundy & soft touch plastics, beige interiors, chrome surrounding the front mist lights, chrome garnished bottom climate strip, novel seat fabrics & new color shade - Tyrian wine.
In refreshed Manza, the 'Indigo' badge has now become smaller with Tata 'Manza' dominating mostly the silverware. Tata Manza Elan also gets a new topend version that has been christened as Tata Manza Elan. There're no modifications in the engine & the new Tata Manza is powered via the same 1300cc 88.7bhp Quadrajet diesel & the 1400cc 88.7bhp Safire petrol car. The vehicle has been competitively rated, starting at the price of Rs 5.14 lakhs for the Model of Safire fuel range, whereas the Quadrajet diesel range initiating from Rs 5.91 lakhs (prices Ex-showroom, Delhi).
2011 New Audi A8 Launched in India
Today Audi, unveiled new A8 in Indian market. Audi launched the A8 at the biggest luxury car showroom in New Delhi. Audi New Delhi was inaugurated on this occasion. Initially Audi cars India is offering petrol powered V8 which generates 372 bhp. It is available in the long wheelbase variant of the standard Audi A8 and the 500 bhp 6000cc W12 will also be available later. Audi A8L 3.0 turbo diesel and Audi A8L W12 to be commenced in March and July this year respectively. New A8L 4200cc petrol will be available for 8900000 rupees (Ex-showroom Delhi). The new flagship model demonstrates the company's slogan Vorsprung durch Technik as New Audi A8 features light aluminum body, its highly efficient engines and powerful, the further improved MMI OS, driver assistance systems, the complete LED headlights and a graceful interior with high level of workmanship. With this technology the new A8 offers the perfect combination of dynamics, design perfection, pioneering efficiency and workmanship.