BMW To Launch 3-Series Executive
BMW India is set to make a bang with the launch of BMW 3-Series Executive which is stripped down version of regular 3-Series from which many options and accessories have been removed to make it more affordable.
It is expected that BMW 3-Series Executive is going to be priced around 24 lakh rupees which will make it the best sedan in its segment in comparison to its main rivals Audi A4 & Mercedes C-Class.
Volkswagen Touareg Coming Next Month
Volkswagen launched its mid-size luxury sport utility vehicle Touareg in 2002. Touareg was the third SUV from the automaker Volkswagen and shares its platform with the Porsche's Cayenne. Now, Volkswagen India is all set to launch Touareg in India this december in a price range of 45-55 lakhs. The Touareg is Volkswagon's radical new sports utility vehicle which represents an attempt to attract a more upscale group of buyers to the Volkswagen brand - buyers who might otherwise be tempted by Mercedes Benz. Accordingly, the company calls the Touareg "one of the most important new vehicle launches in VW history."
olkswagen India has also started a advertisement which is presently being aired on all leading TV channels in India. In the ad a kid enters Volkswagen showroom and asks: Can we book a car in advance....?? And books a New Beetle for his 18th birthday, a Jetta for his 21st birthday and a Passat when he will become CEO of his dad's company. The ad ends with sneak peek of Touareg SUV with big VW logo & slogan "Das Auto" which means "The Car" in german launguage. In my opinion this is one of the best ads in which they have shown all the models avaialble in India. Great move by Voklkwagen guys to improve the brand image of the company. Waiting for the launch of New Beetle & Touareg in Indian Market.
[Via: Cars India ]
Volkswagen Beetle To Be Launched On 4th December
Volkswagen India is going to launch the Beetle in Indian on 4th December, 2009. It is going to compete with the likes of Fiat 500 and it will be imported as a completely built unit in India which will make it pricier due to high import duty.
It is expect to be priced around Rs. 20 lakh for the base variant and can go upto 24 lakh for the convertible variant. The company has planned a complete advertising campaign including internet, print, electronic and digital media to generate a furor about its upcoming high cost model. The main aim of launching Beetle in India is to build a brand image in the country.
[Via: cartradeindia]
All New Audi A8 To Debut On 30th November
Audi is all set to publically unveil the all new A8 on the eve of Design Miami on November 30th. The Audi flagship will be presented in a truly innovative way in a temporary museum structure, Audi pavilion which is focal point of "The Art Of Progress" which exhibits cultural and technological progress and echoes the value of the new A8: Vorsprung durch Technik and design expertise that stirs the emotions.
Rupert Stadler, Chairman of the Board of Management of AUDI AG, commented on the exhibition concept: "Our claim "Vorsprung durch Technik" also embraces design, which is one of the outstanding elements of the Audi signature. And as top design has now emerged as an acknowledged art form, we see the bridge between art and architecture as a logical step in advancing our brand."
The new Audi A8 promises to be an ultimate combination of performance, looks, luxury and technology. The flagship Audi luxury sedan will come with a slew of new engines which include V6 and V8 petrols and an all new Hybrid. A high performance model on the lines of the BMW 760Li and Mercedes S600 may also be launched.
[Via: CC]
Toyota To Display New Models At China Auto Show
Toyota Corp is planning to showcase nearly 45 concept and production models at the upcoming Guangzhou Motor Show in China. There has been a tremendous increase in the demand of SUVs in the country, especially mid-sized models. The Lexus GX mid-size SUV has been on sale since 2003 but Toyota will use China's 2009 Guangzhou Auto Show for the world debut of its latest and advanced model of Lexus GX model.
Toyota is also planning to sell its latest updated Prius model in China from early 2010. This model will also be showcased at the China show. Toyota is targeting sales of 3,000 new Prius cars a year in the country. Toyota's other models that will be displayed at the show are Camry Hybrid and its executive car Crown that goes on sale in the country from next month.
There will be various concept models like FT-EV city model, urban plug in model Hi-CT, and FT-HS hybrid sports model. Toyota will be aiming at zero emission and fuel efficient cars that will highlight "the diversification of the energy sources".
[Via: Cartradeindia]
Mahindra to set up new manufacturing plant near Chennai
Mahindra India will soon be setting up its new automotive project near Chennai, at an investment of around Rs 1,800 crore. The Tamil Nadu Cabinet cleared the proposal recently and the TN government has also allotted 200 acres of land (of the total 450 acres that will ultimately be needed) for the project.
At its new facility in Chennai, M&M will manufacture its utility vehicles, tractors, light commercial vehicles and auto components. The company will also build a test track at the new facility, and an R&D centre and vehicle design studio at Maraimalainagar near Chennai.
[Via: cartradeindia]
Dubai’s Ultimate Motors To Launch Supecars In India
MUMBAI: Three brands of Super Hyper Cars (SHCs), including the world's fastest car, Ultimate Aero, are all set to storm Indian roads by the end of this year. Dubai-based Ultimate Motors, one of the leading distibutors of exotic and luxury sports cars in the world, will be launching the three brands of commercial SHCs - Shelby, Zenvo and Arash, by December. The three will be SSC Utimate Aero , Arash AF-10 and Zenvo ST1 .
"The demand for luxury cars in India is increasing of late and people are now keen to have customised cars. We are in touch with four leading dealers in India and expect to launch the commercial SHCs by the end of this year," Ultimate Motors' President, Nasser Al-Hai, told PTI here on the sidelines of a luxury lifestyle event here. Expect price of all three cars in range of 4.5 to 7 crores.