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31Aug/080

Yamaha to Launch FZ 150 in India Shortly

The Yamaha dealer in my city informed me that the company is soon going to launch Yamaha FZ 150 in India within a few months. The looks of the bike can be summed up in one word as 'muscular'. While the YZF R15 poses a stylish and sporty outlook, FZ15 presents itself like a hunk. Like the R15, it has a mono suspension and a liquid cooled engine.

Yamaha is trying to grab a bigger market share by diluting the indian auto mobile market with too many models. In my opinion, there is nothing very special in this bike. This is just a revamped model of FZ1.

Just like the 1000cc YZF R1 was fitted with a 150cc engine and launched as YZF R15 , the 1000cc version of the FZ1 is being launched as a 150cc model. The problem with this kind of marketing strategy is that the original bike loses its value and no one would buy the higher end model even if they want to.

I am waiting to test drive the bike and post a review as soon as it gets launched. Hopefully the Indian biking industry is booming and the customers are more demanding than ever. We can expect a lot of new bike models to be launched in 2009. Hero Honda has also promised to launch 13 new models within end of the next year!

[Via: Bikeadvice]

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